Fixing Falling Data Quality
Thursday, October 10, 2021
In this Autumn edition of Postcode News, we feature a charity that needed to fix the falling data quality within their contact database. After receiving high volumes of returns from mailing campaigns, Scripture Union knew a solution was required to improve the accuracy of contact data for 250,000 supporters.
Right to Health Ltd provide tailored health insurance to their customers by understanding their specific needs. When a customer completes a call back form on the website, these vital conversations cannot take place if contact details are missing or inaccurate.
Read more about how AFD’s data validation and cleansing solutions help both organisations overcome their specific challenges.