Mapping & Visualisation

Drive time and drive distance calculations are increasing in use as organisations look to plan routes with optimal time and route efficiency for deliveries. AFD’s mapping solution calculates a route, drive time and drive distance based on the origin and destination address data entered (A-B) or a list of specified addresses (waypoints).

Optimal waypoint order can be enabled taking a list of addresses and suggesting the best route with an origin and destination, maximising efficiency for both fuel and driver time when completing the journey. The route will take into account the speed limit of each road within the route to calculate the drive time.


With AFD, we are equipped with the very best means of rapidly ensuring data integrity in a pressurised environment. We work at the cutting edge of technology and AFD’s solutions meet our data quality. Every minute counts, and ten to fifteen minutes makes a significant difference - the equivalent of 2 - 3 extra deliveries... and when you have thousands of drivers you can see the effect. Equally important, as a people-focused business we want to minimise stress for our drivers. We have achieved this by minimising the time taken to validate, correct or complete addresses at the point of collection or in the depot. The result of raising data integrity is that drivers now spend less time in the depot, are out on the road earlier and have more time available to deliver parcels.

Gurnam Singh

Enterprise Architect at DPD

Address Lookup with Maps

Once an address has been selected using AFD’s address validation API, property level latitude and longitude data can be returned to show the exact location on a map. This location can then be edited by simply dragging the “pin” on your chosen mapping software if a delivery needs to not be at the front door or the address has multiple buildings.

See more information here.

Maximising efficiency

Logistics companies can visualise driver consignments and overlap to further refine driver routes to maximise efficiency and delivery times. Polygons can be drawn on a map of an area that an organisation wishes to communicate with and the addresses within that area are counted and then added to the mailing list.

Interpreting data

Data visualisation helps organisations by allowing them to load, edit and analyse their data through a Graphical User Interface (GUI), giving it visual context through maps and graphs. Customer trends are easier to identify, including distance willing to travel to a store or whether a marketing campaign covered a customer address and led to a sale.


Adding the what3words functionality to AFD’s address lookup solution helps organisations improve customer address data capture during the checkout process on e-commerce websites. Logistics companies benefit by having an extra layer of data to get their drivers to the exact delivery location which isn’t always the property.

Available Resources

Rather than an off-the-shelf solution for mapping and visualisation, our customers have different requirements in this area and solutions tend to be more bespoke to specific need. Get in touch to discuss your requirements today.

mailLink mailLink

We are here to help

We serve thousands of organisations and a network of hundreds of partners across multiple industry sectors, enabling them to have full confidence in their contact data.