To ensure the online shopping experience reflected the excellence of their products and the high quality of their bricks-and-mortar outlets, Mint Velvet needed reliable technology. A crucial element of this process was ensuring every order was supported by an accurate delivery address.

We caught up with Jon Ashcroft, Technical Development Lead at Mint Velvet, to talk about the technologies supporting their continued growth:

“Our online store is built on Shopify; we are one of the larger UK websites using their e-commerce platform to serve our customers, with millions of visitors each year.

AFD’s address lookup solution is used to validate addresses during customer registration, when users add addresses to their address book, and for selecting a delivery address at checkout. This helps ensure that customer orders are being sent to an accurate address, minimising manual data errors introduced by customers.

Accurate address data from AFD’s solution also helps our logistics providers, who require customer addresses in specific formats. Given today’s fast delivery expectations, having accurate addresses is critical. AFD’s solution enables customers to quickly and accurately find their address using just their postcode or first line of address. This simplicity improves the checkout experience and reduces friction, benefiting both customers and our internal operations.”