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Helping to cleanse customer contact data

Name, Address, Phone, and Email data can all be cleansed to to help ensure you and your customers contact data are clean and accurate.

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I'd recommend AFD Software for organisations needing to cleanse contact data. In their DNA is a complete understanding of how best to clean and maintain accurate address databases. AFD provides match rates as good as can possibly be achieved and I trust their skill and expertise in this area.

Dr Tim Drye

Director at Mortality Manifest

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We are a highly technical, data specialist organisation with complex requirements. When we say that the AFD Refiner engine is best-in-class, we say so after a thorough comparison and examination of multiple dimensions. Our previous supplier’s account management was not at the required level. From initial engagement, the team at AFD Software responded the fastest, and developed a relationship of partnership rather than transaction. This continued through testing, our bespoke development requirements, go-live, and ongoing support. If you need address data cleansing – partner with The Postcode People at AFD Software.

Relevant Solutions and Datasets for Your Sector

AFD software products which may interest you

Database Cleansing

Maintaining a clean, duplicate-free customer, supporter, student, member or prospect address database underpins the foundations of effective marketing, high-quality customer service and punctual delivery. 

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Address Lookup

Address validation saves time and money. It is the backbone of excellent service, customer retention, data analysis, prevention of duplicates, enhanced reputation and more profitable business performance.

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Email Validation

Email validation saves time and money. A simple mistake in typing an email address makes it impossible for an email to reach the right recipient. For a business or service-based organisation, this can be costly to both revenue and reputation.

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Phone & Mobile Validation

Accurate phone and mobile data allows your organisation to maintain contact and relationships with customers. If the contact details in your contact database have errors, communications will fail.

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Sector Specific Datasets

Here you can find data sets we can cleanse and additional datasets that can be appended.

AFD Data Processing Specialists

 

Data

Groups

Dataset

Description

Demo

Address

Postcode

The Royal Mail Postcode for this address (or ZipCode).
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Address

Organisation

Business Name.

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Address

Property

Property (building-includes any sub-building).

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Address

Street

Delivery Street (includes any sub-street).

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Address

Locality

Locality (sometimes a village name; in ZipAddress used for Urbanization).

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Address

Town

Postal Delivery Town (or City).

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Address

DPS

The Delivery Point Suffix which along with the postcode uniquely identifies the letterbox.

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Address

UDPRN

Royal Mail Unique Delivery Point Reference Number assigned to this letter box.

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Address

Country

Country of Address.

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Business

Phone

STD Code or Phone Number.

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Business

Business

Provides a description of the type of business.

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Business

Size

Gives an indication of the number of employees of an organisation at this particular office.

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Business

SIC Code

Standard Industry Classification Code for an organisation record.

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Business

LocationType

The type of Business Location, e.g. Head Office or Branch Office.

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Business

Branch Count

The number of branches for this business.

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Business

Group ID

An ID of the Group where a business is part of a wider group.

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Business

Turnover

The modelled annual turnover for the business.

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Business

National Size

Gives an indication of the number of employees of an organisation covering all sites.

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Demographics

Censation Code

Censation Code assigned to this Postcode.

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Demographics

Censation Label

Label for the Censation Code.

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Demographics

Affluence

Provides a description of affluence.

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Demographics

Lifestage

Provides a description of life stage.

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Demographics

Additional Census Info

Additional information from the Census.

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General

UPRN

Unique Property Reference Number (UPRN) used to link other datasets, used heavily in public sector data.

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Geographical

GridE

Grid Northing as a 6 digit reference

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Geographical

GridN

Grid Northing as a 6/7 digit reference

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Geographical

Latitude

Latitude representation of Grid Reference in Decimal Format (WGS84) 9 digit reference (53.6655850).

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Geographical

Longitude

Latitude representation of Grid Reference in Decimal Format (WGS84) 9 digit reference (53.6655850).

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Geographical

Grid Level

This indicates the level of grid reference returned (1 – postcode, 2 – address, 3 – approximate). This is only available to address level grid users.

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Property
Characteristics

Just Built

Contains the date of inclusion on PAF for properties thought to be recently built.

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Property
Characteristics

Postcode Type

L for Large User Postcode, S for Small User.

Large user postcodes are allocated to single addresses (usually businesses) that receive at least 500 mail items per day.

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Property
Characteristics

Address Type

Indication of the type of property level data to capture to have the full address for a property on the selected postcode.

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Property
Characteristics

Address Type Description

Description matching the Address Type.

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Property
Characteristics

Occupancy

Indication of the type of occupants of properties found on the selected postcode.

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Property
Characteristics

Occupancy Description

Description matching the Occupancy.

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Property
Characteristics

Multiple Residency Indicator

Indicates if an address is a multiple residency address, e.g., a flat within a building with a single delivery point. This is a single character – O for Multiple Residency Owner, M for Multiple Residency address. 1 where the flag is indicated, 0 where the flag is not valid. This is only available to Multiple Residency users.

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Property
Characteristics

Not Yet Built

Identify and deliver services to the addresses of properties that are at the planning and construction stage.

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To see all the datasets available in AFD’s Solutions click here.

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We are here to help

We serve thousands of organisations and a network of hundreds of partners across multiple industry sectors, enabling them to have full confidence in their contact data.