Thursday, October 08, 2020
In this edition of Postcode News, we highlight how data analysis (in one case, facilitated by AFD) has been used by two different organisations to identify changing patterns in customer behaviour, enabling the businesses to work with AFD to adapt their systems to provide better customer service.
Paultons Park, the home of Peppa Pig World, discovered that they were receiving customer bookings primarily through mobile devices. This led to their entire booking process being redesigned to ensure a seamless mobile booking experience. AFD’s Geolocation lookup is a key part of their new “frictionless checkout”.
APC Overnight is the UK’s largest independent delivery network, helping deliver goods for over 35,000 businesses. Historically, deliveries have been Business to Business but this has started to shift over the past five years. Find out how AFD helped them identify the spilt between commercial and residential properties, to then deliver a better solution to validate address data.