Exceeding Expectations
Tuesday, January 05, 2021
Key to the growth of any business is managing expectations, particularly the expectations of customers. This can be quite challenging, although it is vital to understand what customers expect to improve decision-making and leave customers happy.
Axminster Tools had a requirement to cleanse and classify almost one million customer records. Read how AFD’s data solutions have enabled them to minimise returns from expensive catalogue mailings, better understand their existing customers and identify and reach new ones.
Current circumstances have prevented us from holding our annual charity event, but the increased need made us more determined than ever to respond by going beyond expectations and increasing our donations. We highlight the incredible work a couple of the chosen charities continue to do and how the staff-nominated donations will be used.
Usually, our staff Hotspot features a member of the team at AFD, what they contribute in their role, and the number of years they have contributed to our 450 years’ combined experience. In this issue we feature somebody who hasn’t been with us very long, and who’s not likely to stay with us much longer – but we still have great expectations for her… Read on and find out more!
