GDPR – Problem or Opportunity?

After four years of preparation and debate, the General Data Protection Regulation (GDPR) was finally approved by the EU Parliament on 14th April 2016.

The EU GDPR replaces the Data Protection Directive 95/46/EC. Its purpose is to synchronise laws on data privacy throughout Europe and to align how organisations handle data privacy.

The regulations entered into force on 25th May 2018.

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Accuracy
When it comes to how AFD Software can help your organisation in relation to GDPR compliance we know that our main contribution is in the realm of contact data accuracy.

The regulations are clear – Article 5.1 of the GDPR states that “Personal data shall be: (d) accurate and, where necessary, kept up to date; every reasonable step must be taken to ensure that personal data that are inaccurate, having regard to the purposes for which they are processed, are erased or rectified without delay”.

So, what could go wrong?
Getting contact data right has two central aspects. Accuracy at the point of collection, then keeping it that way.

An unclear delivery address, an incomplete name, a mis-keyed email address or phone number can lead to the intended person not receiving the communication, the goods or the services. Worse still, the delivery may go to the wrong person. People make mistakes, in fact mistakes are very easy to make. The cost of mistakes to your organisation can be considerable. This is not just about keeping a new regulation – it is about retaining your customers, maintaining your reputation and reducing the costs of correction. It’s about repeat business and loyalty.

When address data was originally collected it may have been accurate. But address data changes. Over the past 12 months alone, there were over 90,000 changes to addresses and nearly 500,000 new addresses added to the Royal Mail PAF file. So what can you do?

Act NOW!
As a first step, we recommend you upload all address data on your systems to our free secure, confidential data-healthcheck service. This will produce a clear report showing you the condition of the data. After you receive the report one of our experienced data consultants will be able to help you navigate what to do next.

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We are here to help

We serve thousands of organisations and a network of hundreds of partners across multiple industry sectors, enabling them to have full confidence in their contact data.