Data Suppression Service

AFD’s suppression service gives organisations even more accuracy in their data by removing or updating out-of-date contact data. Records are suppressed if the contact has deceased, or moved and not provided a forward address. If a forwarding address has been supplied by the contact, the record is updated with the most recent address available.

Using AFD’s service to suppress out of-date data in your database helps organisations to avoid mistakes like upsetting relatives of recently deceased individuals, ensures communications go to the right place and contact, reduces wasted mailing costs, and provides further compliance with the latest GDPR regulations.


Gathering information on deceased individuals is rather complicated – and there are no fewer than seven different approaches to this in the UK. AFD’s suppression service gets the best possible detection rate by having access to all seven deceased files within the market!

Forwarding Address
Similarly, four different Forwarding Address data sets are combined and used – allowing for the highest accuracy match of the most recent address for any individual within your contact database.

When a contact within your database has moved house and there is no forwarding address, the record can be suppressed – or flagged for manual research in case maintaining contact is vital to you. AFD’s service has access to eight separate mover files with which to compare your data.

Upgrading to accuracy
Leger Holidays had reservations about their previous supplier of data suppressions and sought an alternative. We sat down with Liam Race, Commercial Manager to ask what drove him to upgrade to AFD; “In testing results from AFD’s service, we found the number of records suppressed was five times more than our incumbent supplier. Initially, the results seemed too good to be true so we spent a week manually checking each suppression – and were staggered by the accuracy!

Each year we send over one million brochures to our customer base so accuracy is essential. Prior to upgrading to AFD, we were burning through money, sending brochures to people that we either had poor data for, had moved, or had died.

This has been minimised since the introduction of AFD’s address validation, cleansing and data suppressions solutions. I’d highly recommend using AFD to achieve better accuracy, higher levels of suppression and regaining trust in your data”

mailLink mailLink

We are here to help

We serve thousands of organisations and a network of hundreds of partners across multiple industry sectors, enabling them to have full confidence in their contact data.