POLAR data is now available in AFD’s Postcode Plus and Refiner solutions.
AFD Postcode Plus
is our point of entry, property level address validation solution. Helping thousands of users save time and money, it is the backbone of excellent service, customer retention, duplicate prevention, analysis, enhanced reputation and more profitable business performance. POLAR classification is returned when an address is searched for (from any fragment) and selected. www.afd.co.uk/pcp
is a powerful address list cleansing tool capable of automatically cleansing over 50,000 records an hour. In addition to sorting address data with minimum effort, Refiner is able to append data sets including POLAR. www.afd.co.uk/refiner
is AFD’s own geodemographic classification system that assigns one of 52 group codes to most UK postcodes. The code system uses the latest Census data, which is the most complete and comprehensive survey of the UK population. Whilst not specifically for universities, Censation has a wide range of possible applications and can be used to gauge the socioeconomic background of an applicant. www.afd.co.uk/censation