Validating contact data when it is entered is best practice, but what’s the solution when people bypass validation forms or your organisation uses legacy contact databases?
That’s where AFD Refiner comes in. It’s our powerful data cleansing solution that does the heavy lifting by validating, correcting, and enhancing your *address, email, and phone data in bulk. Fast, accurate, and easy to deploy (hosted service or locally on your infrastructure), Refiner is trusted by organisations like Go.Compare, DPD, and Beaverbrooks who know that clean data underpins great customer service.
As one customer put it: “AFD helps us ensure rapid, reliable address data integrity. Saving even just a few minutes per driver boosts deliveries and reduces stress, getting drivers on the road faster with more time to serve customers.”
Gurnam Singh, Enterprise Architect at DPD.
During the cleansing process, Refiner can append a host of address-linked datasets from property age, type, and value to demographic data about the occupants.
| Cleansing | Inaccurate address data |  |
| Highlighting | Invalid emails and phone numbers | |
| Flagging | Contacts who have moved or died | |
*Address data cleansing can be achieved only when there is enough information in the input address to achieve a unique match. “18, HD3 2” would not match to a unique address. “18, HD32af” would.
AFD offers a free Contact Data Health Check to highlight the accuracy of your data. It’s secure, quick, and comes with tailored advice from a Postcode People Data Quality Expert on how to fix errors and prevent inaccuracy in the future.
Start your health check today at: www.afd.co.uk/healthcheck
We serve thousands of organisations and a network of hundreds of partners across multiple industry sectors, enabling them to have full confidence in their contact data.