How do you get to a place of confidence about your address data? Sintons have been on the journey. This is their story.
Sintons is a leading full-service law firm based in the North East of England serving businesses, individuals and organisations in the region and beyond. With a turnover of £18 million, Sintons has 250 employees including 30 partners and over 100 lawyers and is utilising AFD Software solutions as part of a fundamental change to data management.
How are they doing this?
Excellence, Accuracy and Effective Communication
"If you are going to communicate effectively with clients and prospective clients – then excellence and accuracy are essential. We know that address data changes over time and because we have a large, loyal and growing customer base we knew a thorough clean-up was required" says Charles Penn, Head of Marketing.
With many thousands of records needing attention it was important to automate as much of the process as possible. It was recognised that there would be a need for manual intervention and the right tools would be necessary to assist staff.
Charles continued: "AFD Refiner offered us the best of both worlds – the highest levels of automated cleansing and the ability to add human intelligence to powerful software to get to the end result as quickly as possible. Operating in a highly regulated environment, Refiner has given us a new level of confidence in the accuracy of our data and our ability to deliver excellent client service."
Searching and Cost Savings
David Mather, IT Manager at Sintons, really likes the way that AFD Postcode Plus enables them to achieve so much at once:
"We communicate daily with insurance companies and other law firms. The inclusion of DX Network member address details makes it easy for us to reduce postage costs and because DX deliver before 9 and collect after 5, the working day is extended - enhancing our response times to clients."
"Difficult addresses, regional accents, poor handwriting – the things that lead to inaccuracy – are easily and quickly resolved with the powerful search functions of AFD Postcode Plus… and these are fully integrated into the applications used intensively by our staff... the win is less staff time, better data and therefore service assurance."
"We previously had to conduct data updates out of work hours and reboot the server. With AFD Postcode Plus Evolution these updates are automatic and maintenance-free – so scarce technical resource can be allocated elsewhere without compromising data quality".
Mobile Process Improvement
Sintons is embracing mobile technology as a key way to empower staff, freeing them from routine tasks to focus on client need. Jonathan Punton, specialist IT Support Analyst at Sintons explains:
"Parts of our business acquire new customers outside the office environment. We have developed our own Android application which minimises data entry time while maximising the quality of data entered. Our team is free from cumbersome paperwork and able to focus more fully on the prospective clients' needs. The Android version of AFD Postcode Plus is part of a considered strategy to strengthen our business with mobile technology. It plays a significant role in reducing data entry from 5 minutes to 30 seconds."
The process efficiency is now resulting in increased acquisition of new, valuable clients. Sintons now has a system in place that prevents any user inputting an incorrect address and a wider understanding of how important this is in order to maintain the highest levels of data integrity.
How could AFD Software benefit your organisation?