Address, Postcode and Bank solutions
CENSATION
The Censation tab (keyboard shortcut [Alt]+7) is used to display the Censation Report based on the records processed by Refiner.
Each record passed over interactively or automatically by Refiner has it's Censation Code checked to update the Censation report on this tab. This happens even if you have not opted to write the Censation data back to your database. Moving back to re-process records will make the results inaccurate as records will be counted twice. For an accurate record count it is important to sequentially process records. The statistics shown are reset when you move to the start of your database or press the Reset button on the Results or Censation tab.
The Censation report can help gain insight into the type of categories those on your database fit into. Such as do they tend to be wealthy or struggling, do they tend to be young singles or families, etc. This could help you determine which type of customers it might be most effective to target or help you analyse those statistically most likely to purchase certain products and target them more effectively
Each of the statistics shown on the Censation tab show the record count in the first box followed by the percentage of the total records.
Statistic Meaning Censation Code Rank This lists the top 12 Censation codes in your database and shows how many records are found in each one. It also shows how many records do not have a Censation code assigned (normally because they were not fully matched) or have another Censation code (not in the top 12). A Censation code is made up of the affluence indicator (first letter), life stage indicator (second letter) and the final two digits point to additional information relating to the code. More details about these codes can be found in the Postcode Plus manual Censation section. Affluence Categories This shows the number and percentage of records in your database that fall into each of the Affluence Categories (Wealthy through to Struggling). Again more information can be found in the main Postcode Plus manual Censation section. Life Stage This shows the number and percentage of records in your database that fall into each of the Life Stage Categories. You can select to view the Census Generated codes (those from Young Singles through to Empty Nests and Seniors that are generated from the census data), or the others that are generated from other data sources for area's not covered by the census. Again more information can be found in the main Postcode Plus manual Censation section.
The statistics displayed on screen can be saved or printed as a report for reference outside of Refiner or as a permanent record. When saving or printing the Censation report all Censation codes are ranked (not just the top 12) and all Life Stage categories are shown. Pressing the Save button will prompt you for a filename. These are saved as CSV files (comma separated text) for easy manipulation and formatting in your own application or a package of your choice, such as Microsoft Excel. The first row gives the column headings and each subsequent row contains the statistics as shown on the screen. An example of this is:
"Censation Code Rank","","",""
"Position","Code","Number of Records","Percentage of Records"
"1","NL61",6,"27.3%"
"2","EV46",2,"9.1%"
"3","DW33",2,"9.1%"
"4","AX05",1,"4.5%"
"5","EW44",1,"4.5%"
"6","BY21",1,"4.5%"
"7","BY19",1,"4.5%"
"8","BW18",1,"4.5%"
"","None",7,"32.0%"
"","","",""
"Affluence Categories","","",""
"Code","Description","Number of Records","Percentage of Records"
"A","Wealthy",1,"4.5%"
"B","Prosperous",3,"13.6%"
"C","Comfortable",0,"0.0%"
"D","Striving",2,"9.1%"
"E","Struggling",3,"13.6%"
"N","Not Classified",6,"27.2%"
"","","",""
"Life Stage Categories","","",""
"Code","Description","Number of Records","Percentage of Records"
"V","Young Singles",2,"9.1%"
"W","Young Families",4,"18.2%"
"X","Older Families",1,"4.5%"
"Y","Empty Nests and Seniors",2,"9.1%"
"L","Many organisations mixed with low, transient population",6,"27.3%"
"M","Residential development with a high incoming population",0,"0.0%"
"N","Stable turnover of a high population mixed with a few organisations",0,"0.0%"
"O","Stable turnover of population mixed with commercial development",0,"0.0%"
"P","Established high residential population",0,"0.0%"
"","","",""
"Total Records","","22",""Pressing the Print button will cause Refiner to print a formatted copy of the censation statistics. Please note the report is intended to be printed on A4 paper and reports on other paper sizes cannot be guaranteed to be satisfactory. You can select the Printer to use for the reports by selecting the 'Printer Setup' option from the File menu. Of course if you want more control over the style of report you print or you need it produced in a certain way saving to a CSV file instead will allow you to generate a report in the way you require.
Additional Censation Information
For more detailed information about Censation and how it works, what it's useful for, and what the codes mean please refer to the Censation section of the main Postcode Plus manual.
Additional Censation Information is also included in appendices G, H, I and J of that Manual:
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